As part of his Jordan Brand endorsement deal, Dallas Mavericks superstar, Luka Doncic, will be getting his own signature shoe, the Luka 1, releasing in 2022.
While no leaked photos have surfaced, below are several upcoming color options of the Luka 1 that will begin releasing this Summer 2022. There are also rumors of an alternate name – the Sly Fox, but it looks like a smart move for Jordan Brand to stay with Luka 1 for branding purposes.
Look for the Jordan Luka 1 to begin releasing on June 30th at select retailers and Nike.com. Stay tuned for more updates to come as well as its officially unveiling.
Color: Photo Blue/White-Black-Glacier Ice
Style Code: DN1772-410
Release Date: June 30, 2022
Color: White/Metallic Silver-Neo Turquoise
Style Code: DN1772-104
Release Date: July 7, 2022
Color: University Red/Metallic Gold
Style Code: DN1772-676
Release Date: August 3, 2022
Color: Racer Blue/Ghost Green-Racer Pink
Style Code: DN1772-436
Release Date: October 11, 2022
Color: Black/University Red-Dark Grey
Style Code: DN1772-060
Release Date October 25, 2022
Color: White/Fire Pink-Dynamic Turquoise
Style Code: DN1772-164
Release Date: December 27, 2022
UPDATE 4/23: Jordan Brand has revealed Luka Doncic’s first signature sneaker, the Jordan Luka 1.
The Luka 1 is designed for the deceptive, off-speed play of Luka Dončić, featuring a new IsoPlate system with full-length Formula 23 performance foam in the midsole. The shoe follows a long line of innovative Jordan Brand performance systems, like the Flight Plate in the Air Jordan XXVIII and the Eclipse Plate debuted in the Air Jordan XXXIV.
How the tech works: The IsoPlate foot frame wraps up the lateral forefoot to keep players contained over the footbed, helping secure the foot when going from front to back. The Formula 23 foam provides a lightweight, responsive ride and helps propel the player during side-to-side movement — think a step-back, a Euro step, a crossover, or even a defensive slide. Breathable Flightwire cables on the lateral side of the upper also help contain the foot.
Several colorways (details above) in full family sizes are expected to release beginning this summer. Stay tuned for release details.