Since 2017, Jersey City’s Sneaker Room boutique and Kyrie Irving have been collaborating on annual “I Love You Mom” editions of Nike Kyries honoring both the store owner Suraj Kaufman’s late mother Ellen and Kyrie’s late mom Elizabeth.
For 2022, their fourth “I Love You Mom” collab honoring Kyrie Irving’s mother Elizabeth and Suraj Kaufman’s mom Ellen will include a new mismatched color approach to the Nike Kyrie 7.
“This year, we wanted to take it to another level,” explains Kaufman. “Kyrie, being part Native American and doing so much with Standing Rock, the tribe that his mom belonged to – we were talking about mothers and how we come to be: Mother Nature. Mother Earth. Let’s touch that aspect, and not be so symbolic of just a red heart, or using gold if that’s what you’d give as a gift. Let’s touch the elements.”
100% of the proceeds from the launches have gone on to benefit a web of community programs and organizations in the New Jersey area, along with the Jersey City Medical Center. In all, a total of more than $500,000 is projected to be raised over the years through all of the launches.
Look for these Sneaker Room x Nike Kyrie 7 styles to release on Thursday January 20th at 10AM EST on snkrroom.com, with 1996 pairs of the Green and Yellow set will be available for $175, and only 525 pairs of the Blue and Orange edition are priced at $250.
Release Date: January 20, 2022