Jordan Brand has officially revealed the Air Jordan XXXV (35) after making its debut in the NBA bubble. The sneaker builds upon the design of its predecessor, the Air Jordan XXXIV, and pays homage to the Air Jordan 5 on its 30-year anniversary.
“Every year we come out with a new game shoe, and we really try to push performance as much as possible,” says Tate Kuerbis, senior footwear designer at Jordan Brand. “I think for me as a designer, I was pretty excited at what the team was able to do last year with the Air Jordan XXXIV. We really pushed to see how we could take the idea, the notion of reduction in the Eclipse plate and make it even better. And I think that’s really where the design of the Air Jordan 35 started was with the new and improved Eclipse plate 2.0.”
Jordan Brand athletes Zion Williamson, Luka Doncic, Jayson Tatum, Kia Nurse, Asia Durr and Kemba Walker will all be lacing up the XXXV next year.
“I keep him in mind as the one that I need to make sure the shoe works for, but also you take someone like Zion Williamson who is just a beast on the court and is doing things you can’t imagine in the shoe. So you have to be able to design the shoe in a way that it’s going to work for our current modern day athletes, but also when MJ sees them and puts it on his foot, he will smile and say, ‘Yeah, this is the game shoe.’ It’s a journey, and meeting with MJ throughout the process is super helpful because he’s the one that creates the magic for it, even though he’s not playing anymore. He’s still super competitive.”
Look for the Air Jordan XXXV “Center of Gravity” to release in Greater China on September 27th and globally on October 17th. The “Warrior” pair drops on October 21st, “DNA” on November 11th, the “Bayou Boys” on November 30th, and the “Morpho” on December 24th.
Release Date: October 17, 2020
The Air Jordan 35 “Center of Gravity” follows the space and gravity theme seen through majority of Jordan sneakers.
Release Date: October 21, 2020
The Air Jordan 35 “Warrior” draws inspiration from Rui Hachimura’s identity and Kanji-inspired samurai logo, designed by his mother in honor of his family’s name and warrior spirit on the court.
Release Date: November 11, 2020
The Air Jordan 35 “DNA” nods to the iconic Air Jordan 5 “Fire Red” colorway.
Release Date: November 30, 2020
The Air Jordan 35 “Bayou Boys” was designed for Zion Williamson, and the colorway alludes to the city of New Orleans.
Release Date: December 24, 2020
The Air Jordan 35 “Morpho” was designed for Chinese basketball player Guo Ailun. The colorway alludes to the grace and colors of a butterfly.